Marketing sports coaching services : assessing trust on social network sites and its relation to purchase intention
Coaching has been recognized as a key aspect in improving sports performance alongside the growth of Singapore’s sports industry. Yet, engaging sports coaches has not been a common practice here. Limited research has been done on marketing sports coaching services, especially on increasingly popular...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/70395 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |