Marketing sports coaching services : assessing trust on social network sites and its relation to purchase intention

• المؤلف الرئيسي: Koh, Jia Yi
• مؤلفون آخرون: Leng Ho Keat
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2017
• الموضوعات: DRNTU::Science
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/70395
• المؤسسة: Nanyang Technological University

Coaching has been recognized as a key aspect in improving sports performance alongside the growth of Singapore’s sports industry. Yet, engaging sports coaches has not been a common practice here. Limited research has been done on marketing sports coaching services, especially on increasingly popular...