Monetizing potential of user information

Information is being shared at an unprecedented rate today and has become the most valuable resource for any organization to help them make better profits. But the lack of a pricing structure or framework affects the users because they don't realize the true value of their information and thus...

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Bibliographic Details
Main Author: Rao Divya Shivkumar
Other Authors: Ng Wee Keong
Format: Theses and Dissertations
Language:English
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10356/70537
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Institution: Nanyang Technological University
Language: English