Creating and promoting awareness in liver cancer by the means of brochure

• Main Author: Neo, Corin Yuan Qi
• Other Authors: Yu Chin-Wen Kenneth
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Science
• Online Access: http://hdl.handle.net/10356/70814
• Institution: Nanyang Technological University

Liver cancer is the sixth most common cancer in the world (World Cancer Research Fund International, 2012). In Singapore, liver cancer is the ranked third and fourth in the top ten frequent cancer deaths in Singapore in males and females respectively (National Cancer Centre Singapore, n.d). The project is aimed to create and promote awareness of liver cancer, centred around the theme of “Care for your liver, life will be livelier”. I was tasked to create a tri-folded brochure which highlights the causes, effects, treatment options, screening methods and locations to National Cancer Centre Singapore. The printed media was set up at multiple locations in SBS and at the same time, a Facebook page was created to hit a larger audience. 85% of respondents and participants stated that the posters and brochures did increase their knowledge and awareness with regards to liver cancer.