State of public relations curricula in singapore : implications for education and practice

• Main Author: Woon, Eugene Yong Sheng
• Other Authors: Augustine Pang
• Format: Theses and Dissertations
• Language: English
• Published: 2017
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/70819
• Institution: Nanyang Technological University

The relevance and worth of public relations education lies in its relevance to practice (Middlewood, Coleman, & Lumby, 1999) and its stakeholders. In recent years, students began preferring short private degrees that allow them to graduate and gain work experience early over rigorous full-length...