Xenzy : male cosmetics

Is male make-up a trend or taboo? Androgyny is once again in fashion; the world is becoming a different place now when it comes to men taking care of themselves. And it makes sense; if our primal instinct is about power and attraction, why wouldn’t men employ tools that would stealthily makes them a...

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Main Author: Tham, May Teng
Other Authors: Jeffrey Hong Yan Jack
Format: Final Year Project
Language:English
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10356/71488
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-71488
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spelling sg-ntu-dr.10356-714882019-12-10T11:43:14Z Xenzy : male cosmetics Tham, May Teng Jeffrey Hong Yan Jack School of Art, Design and Media DRNTU::Visual arts and music::Design::Product Is male make-up a trend or taboo? Androgyny is once again in fashion; the world is becoming a different place now when it comes to men taking care of themselves. And it makes sense; if our primal instinct is about power and attraction, why wouldn’t men employ tools that would stealthily makes them appear more healthier, generally successful and appealing? Recent studies have shown men becoming attuned to the beauty industry, where they are spending more on beauty products to achieve a groomed look. However, how should makeup be marketed to the Singaporean men? This FYP project hopes to show how cosmetics should be understood for their utilitarian value as opposed to their internally gendered connotations. By adopting a new, manlier packaging for the makeup line for men, it offers an alternative for men who are still taboo about makeup associating with femininity. Bachelor of Fine Arts 2017-05-17T03:56:36Z 2017-05-17T03:56:36Z 2017 Final Year Project (FYP) http://hdl.handle.net/10356/71488 en Nanyang Technological University 42 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Visual arts and music::Design::Product
spellingShingle DRNTU::Visual arts and music::Design::Product
Tham, May Teng
Xenzy : male cosmetics
description Is male make-up a trend or taboo? Androgyny is once again in fashion; the world is becoming a different place now when it comes to men taking care of themselves. And it makes sense; if our primal instinct is about power and attraction, why wouldn’t men employ tools that would stealthily makes them appear more healthier, generally successful and appealing? Recent studies have shown men becoming attuned to the beauty industry, where they are spending more on beauty products to achieve a groomed look. However, how should makeup be marketed to the Singaporean men? This FYP project hopes to show how cosmetics should be understood for their utilitarian value as opposed to their internally gendered connotations. By adopting a new, manlier packaging for the makeup line for men, it offers an alternative for men who are still taboo about makeup associating with femininity.
author2 Jeffrey Hong Yan Jack
author_facet Jeffrey Hong Yan Jack
Tham, May Teng
format Final Year Project
author Tham, May Teng
author_sort Tham, May Teng
title Xenzy : male cosmetics
title_short Xenzy : male cosmetics
title_full Xenzy : male cosmetics
title_fullStr Xenzy : male cosmetics
title_full_unstemmed Xenzy : male cosmetics
title_sort xenzy : male cosmetics
publishDate 2017
url http://hdl.handle.net/10356/71488
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