Identifying and targeting the initial adopters for optimal social contagion

In this report we aim to study the society interactions among human. In more precise terms, the report studies the social contagions in a complex network. From past studies, there was a deficiency in the investigations on the influence of susceptible individuals1 and the susceptibility of influence...

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Main Author: Zhang, Zhiyuan
Other Authors: Chew Lock Yue
Format: Final Year Project
Language:English
Published: 2017
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Online Access:http://hdl.handle.net/10356/71526
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-715262023-02-28T23:16:21Z Identifying and targeting the initial adopters for optimal social contagion Zhang, Zhiyuan Chew Lock Yue School of Physical and Mathematical Sciences DRNTU::Science In this report we aim to study the society interactions among human. In more precise terms, the report studies the social contagions in a complex network. From past studies, there was a deficiency in the investigations on the influence of susceptible individuals1 and the susceptibility of influence individuals2. Previous studies have also proposed the assumption that societal diffusion is steered by susceptibility of the society; as opposed to what many believe to be the notion that the influential individuals play the pivotal role in social dissemination. However few studies have been done to justify this inclination, leaving scarce proofs to substantiate this claim. This study serves to address the above-mentioned gaps in the research of social contagion in a network and propose plausible justifications for the outcomes. The result shows that in a complex network, susceptible individuals exhibit a lower influence whereas influential individuals reveal a lower susceptibility towards external influence. The study also affirms the speculation that social circulation is actuated by the susceptibility of the society. Lastly, the results from the simulations also showed that when there are a large proportion of susceptible agents in the society, social diffusion would be more effective when the normal individuals having the most number of susceptible friends are being activated as the initial adopters3. Bachelor of Science in Physics 2017-05-17T06:55:35Z 2017-05-17T06:55:35Z 2017 Final Year Project (FYP) http://hdl.handle.net/10356/71526 en 55 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Science
spellingShingle DRNTU::Science
Zhang, Zhiyuan
Identifying and targeting the initial adopters for optimal social contagion
description In this report we aim to study the society interactions among human. In more precise terms, the report studies the social contagions in a complex network. From past studies, there was a deficiency in the investigations on the influence of susceptible individuals1 and the susceptibility of influence individuals2. Previous studies have also proposed the assumption that societal diffusion is steered by susceptibility of the society; as opposed to what many believe to be the notion that the influential individuals play the pivotal role in social dissemination. However few studies have been done to justify this inclination, leaving scarce proofs to substantiate this claim. This study serves to address the above-mentioned gaps in the research of social contagion in a network and propose plausible justifications for the outcomes. The result shows that in a complex network, susceptible individuals exhibit a lower influence whereas influential individuals reveal a lower susceptibility towards external influence. The study also affirms the speculation that social circulation is actuated by the susceptibility of the society. Lastly, the results from the simulations also showed that when there are a large proportion of susceptible agents in the society, social diffusion would be more effective when the normal individuals having the most number of susceptible friends are being activated as the initial adopters3.
author2 Chew Lock Yue
author_facet Chew Lock Yue
Zhang, Zhiyuan
format Final Year Project
author Zhang, Zhiyuan
author_sort Zhang, Zhiyuan
title Identifying and targeting the initial adopters for optimal social contagion
title_short Identifying and targeting the initial adopters for optimal social contagion
title_full Identifying and targeting the initial adopters for optimal social contagion
title_fullStr Identifying and targeting the initial adopters for optimal social contagion
title_full_unstemmed Identifying and targeting the initial adopters for optimal social contagion
title_sort identifying and targeting the initial adopters for optimal social contagion
publishDate 2017
url http://hdl.handle.net/10356/71526
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