Business study mission to Mexico manufacturing sector.
A duopoly exists in the Mexican tobacco market, with two very big firms Cigatam and CLM monopolising the market. It would be difficult to enter a market with two big players deeply entrenched and consumers becomingly price-sensitive, unless a new entrant has a way to achieve economies of scale. Ther...
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| Main Authors: | , , , |
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| 其他作者: | |
| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/7174 |
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| 機構: | Nanyang Technological University |
| 語言: | English |
| 總結: | A duopoly exists in the Mexican tobacco market, with two very big firms Cigatam and CLM monopolising the market. It would be difficult to enter a market with two big players deeply entrenched and consumers becomingly price-sensitive, unless a new entrant has a way to achieve economies of scale. There should be opportunities, though, for foreign companies wishing to strike up alliance or joint ventures through either brand sharing or asset sharing with the two big existing players. |
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