Business study mission to Mexico manufacturing sector.

• Main Authors: Choi, Sang Hoe., Lim, Seng Gay., Tan, Raymond Kok Kay., Tan, Paul Teck Kwang.
• Other Authors: Heng, Michael Swee Hai
• Format: Theses and Dissertations
• Language: English
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/7174
• Institution: Nanyang Technological University

A duopoly exists in the Mexican tobacco market, with two very big firms Cigatam and CLM monopolising the market. It would be difficult to enter a market with two big players deeply entrenched and consumers becomingly price-sensitive, unless a new entrant has a way to achieve economies of scale. Ther...