Assessing the impact of sponsorship on performance motivation among middle-distance track & field athletes in Singapore

• Main Author: Lossinic, J
• Other Authors: C Kunalan
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/72096
• Institution: Nanyang Technological University

The purpose of this qualitative study is to examine the extent and effectiveness of extrinsic motivation, in particular, sponsorship, on the performance motives of track and field athletes in Singapore. This study may contribute to the Singapore Athletics Association’s existing knowledge in encou...