$100 a month or $1,200 a year : regulatory focus and the evaluation of temporally framed product attributes
Five studies test the idea that consumers’ regulatory goals affect their evaluation of temporally framed product attributes. A salient promotion focus leads to more extreme evaluation of attributes framed in aggregate (Lose 10 pounds over 10 weeks; Pay $1200 over a year) as compared to disaggregate...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/72241 |
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| Institution: | Nanyang Technological University |
| Language: | English |