A study on the best business model for real estate company.
Investigate the developmental model for real estate agency aiming to find out whether it is better to act as a marketing chain-store or a franchised chain-store or a combination of the two through the examination of successful businesses such as McDonalds, Starbuck Coffee, 21st Real Estate, Zhongyua...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7236 |
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| Institution: | Nanyang Technological University |
| Summary: | Investigate the developmental model for real estate agency aiming to find out whether it is better to act as a marketing chain-store or a franchised chain-store or a combination of the two through the examination of successful businesses such as McDonalds, Starbuck Coffee, 21st Real Estate, Zhongyuan Real Estate, and Schwab. |
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