The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China).

Globalization is a much discussed term. This study will demonstrate how current crucial globalization trends affect two companies which operate in different parts of the world, with different histories, and under different conditions. The German based apparel manufacturer Adidas and the Chinese base...

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Main Author: Gaude, Nadine.
Other Authors: Erramilli, Murali Krishna
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7274
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Institution: Nanyang Technological University
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spelling sg-ntu-dr.10356-72742024-01-12T10:14:44Z The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China). Gaude, Nadine. Erramilli, Murali Krishna Nanyang Business School DRNTU::Business::International business Globalization is a much discussed term. This study will demonstrate how current crucial globalization trends affect two companies which operate in different parts of the world, with different histories, and under different conditions. The German based apparel manufacturer Adidas and the Chinese based apparel manufacturer Giordano will serve as two excellent examples in this comparison. Master of Business Administration (International Business) 2008-09-18T07:42:45Z 2008-09-18T07:42:45Z 2004 2004 Thesis http://hdl.handle.net/10356/7274 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::International business
spellingShingle DRNTU::Business::International business
Gaude, Nadine.
The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China).
description Globalization is a much discussed term. This study will demonstrate how current crucial globalization trends affect two companies which operate in different parts of the world, with different histories, and under different conditions. The German based apparel manufacturer Adidas and the Chinese based apparel manufacturer Giordano will serve as two excellent examples in this comparison.
author2 Erramilli, Murali Krishna
author_facet Erramilli, Murali Krishna
Gaude, Nadine.
format Theses and Dissertations
author Gaude, Nadine.
author_sort Gaude, Nadine.
title The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China).
title_short The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China).
title_full The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China).
title_fullStr The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China).
title_full_unstemmed The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China).
title_sort study of current globalization effects on the apparel industry by comparing adidas-salomon (germany) and giordano (china).
publishDate 2008
url http://hdl.handle.net/10356/7274
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