The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China).
Globalization is a much discussed term. This study will demonstrate how current crucial globalization trends affect two companies which operate in different parts of the world, with different histories, and under different conditions. The German based apparel manufacturer Adidas and the Chinese base...
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sg-ntu-dr.10356-72742024-01-12T10:14:44Z The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China). Gaude, Nadine. Erramilli, Murali Krishna Nanyang Business School DRNTU::Business::International business Globalization is a much discussed term. This study will demonstrate how current crucial globalization trends affect two companies which operate in different parts of the world, with different histories, and under different conditions. The German based apparel manufacturer Adidas and the Chinese based apparel manufacturer Giordano will serve as two excellent examples in this comparison. Master of Business Administration (International Business) 2008-09-18T07:42:45Z 2008-09-18T07:42:45Z 2004 2004 Thesis http://hdl.handle.net/10356/7274 Nanyang Technological University application/pdf |
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DRNTU::Business::International business Gaude, Nadine. The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China). |
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Globalization is a much discussed term. This study will demonstrate how current crucial globalization trends affect two companies which operate in different parts of the world, with different histories, and under different conditions. The German based apparel manufacturer Adidas and the Chinese based apparel manufacturer Giordano will serve as two excellent examples in this comparison. |
author2 |
Erramilli, Murali Krishna |
author_facet |
Erramilli, Murali Krishna Gaude, Nadine. |
format |
Theses and Dissertations |
author |
Gaude, Nadine. |
author_sort |
Gaude, Nadine. |
title |
The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China). |
title_short |
The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China). |
title_full |
The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China). |
title_fullStr |
The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China). |
title_full_unstemmed |
The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China). |
title_sort |
study of current globalization effects on the apparel industry by comparing adidas-salomon (germany) and giordano (china). |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/7274 |
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1789482987023237120 |