Seed selection for viral marketing in online social networks : from influence maximization to profit maximization
Online Social Networks (OSNs) attract billions of users. Information can be disseminated widely and rapidly through OSNs with "word-of-mouth" effects. Viral marketing is such a typical application in which new products or commercial activities are advertised by some seed users in OSNs to o...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2017
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| Online Access: | http://hdl.handle.net/10356/72857 |
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| Institution: | Nanyang Technological University |
| Language: | English |