Smart phone based advertising application

• Main Author: Kumaravelu, Leena
• Other Authors: Wang Ping
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Engineering::Computer science and engineering
• Online Access: http://hdl.handle.net/10356/72992
• Institution: Nanyang Technological University

This project focuses on developing a smart phone based advertising application that aim to facilitate shoppers with a more enhanced customer’s experience during their shopping trips. The application will allow shoppers to view promotional advertisements and event details held at a shopping mall in the form of images on their smart phones. The deployment platform of the application is in Android environment, which is a widely supported and open source environment. The application aims to be a mobile friendly application for easier use for the shoppers. Besides having a details of promotions or advertisements and event details held at the shopping mall, the application will also help guide the shopper to shops at respective levels, will have other details that the mall offers so as to cover most parts of the mall. This paper will illustrate more details about this android application created in different aspects. In future, the application has the potential to broaden more on its features by making it more dynamic and interactive so as to accommodate the shoppers’ experience on their smart phones.