A study on Sunday newspaper market through marketing theory.
As the competition in Monday to Saturday newspapers becomes ever intense in China, the market capacity will soon reach market saturation. However, on contrast to the cutthroat competition in Monday to Saturday market, many newspapers give up the Sunday newspapers market and their influence. When we...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7302 |
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| Institution: | Nanyang Technological University |