To have or to do : it's all in the mind(set)

• Main Author: Madan, Shilpa
• Other Authors: Elison Lim
• Format: Thesis-Doctor of Philosophy
• Language: English
• Published: Nanyang Technological University 2018
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/73268
• Institution: Nanyang Technological University

The pursuit of happiness in our consumerist society is all about getting the biggest hedonic bang for the (limited) buck. In the domain of consumer behavior, extant research over the last decade suggests that people generally derive more happiness from experiences rather than material possessions. B...