Bring Back The Beat : a campaign to increase confidence among young adults to perform CPR

• Main Authors: Choo, Charis Min Yi, Ong, Charisse Min Qi, Tai, Kristal Ting Ting, Lui, Si Ying
• Other Authors: Sam Ran Boolsambatra
• Format: Final Year Project
• Language: English
• Published: 2018
• Subjects: DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/73583
• Institution: Nanyang Technological University

This paper presents ‘Bring Back The Beat’, a digital-led communications campaign that aims to improve the confidence of young adults, aged 21 to 30, to perform cardiopulmonary resuscitation (CPR) should they witness a sudden cardiac arrest. While there has been an increase in efforts to equip Singap...