Tracing Our Roots

• Main Authors: Yeo, Cassandra Wei Shan, Chan, Cheryl Shi Hui, Lim, Daniel Yong En, Lee, Velyn Hui Min
• Other Authors: Sam Ran Boolsambatra
• Format: Final Year Project
• Language: English
• Published: 2018
• Subjects: DRNTU::Social sciences; DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/73618
• Institution: Nanyang Technological University

Tracing Our Roots is a communications campaign by four final-year undergraduates from the Wee Kim Wee School of Communication and Information, targeted at promoting natural heritage to Singaporean youths aged 19 to 25. Through pre-campaign research, the team observed a lack of familiarity amongst th...