Ex-tension : exercise to release tension

This paper presents Ex-tension: Exercise to Release Tension, a communication campaign organised by four final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. The campaign goal is to increase the engagement of exercise as a form of stress...

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Main Authors: Ng, Boon Kee, Quek, Natalie Jun Tian, K, Shaamini, Teo, Pamelin Wei En
Other Authors: Kang Hyunjin
Format: Final Year Project
Language:English
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10356/73626
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-736262019-12-10T13:22:26Z Ex-tension : exercise to release tension Ng, Boon Kee Quek, Natalie Jun Tian K, Shaamini Teo, Pamelin Wei En Kang Hyunjin Wee Kim Wee School of Communication and Information DRNTU::Social sciences This paper presents Ex-tension: Exercise to Release Tension, a communication campaign organised by four final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. The campaign goal is to increase the engagement of exercise as a form of stress management among university students aged 18 to 26 by reducing their barriers of exercise – time-consuming and prioritization of other activities – as identified from the formative research. The big idea is to encourage participants to prioritize exercise by branding it as a fun, active and healthy activity that does not take up a large amount of time. The key message is to promote the optimum time of exercising 30 minutes, 5 times a week, to activate hormones that help reduce stress levels. The campaign utilised mascots Stresso and Stressno, to communicate the campaign’s key messages, and highlight the importance and benefits of exercise as a fun, active and healthy method of stress management. The campaign achieved a slight decrease in the barriers of prioritising other commitments over exercise and perceptions of exercise being time-consuming. The decrease in barriers is likely to have led to an increase in self efficacy, which increased the intention to exercise to manage stress. As it is difficult to lower barriers within a short time period, the slight increase in intention can be viewed as important as the campaign has taken the first step in promoting positive mental health through the healthy method of exercise. Bachelor of Communication Studies 2018-04-02T05:30:50Z 2018-04-02T05:30:50Z 2018 Final Year Project (FYP) http://hdl.handle.net/10356/73626 en Nanyang Technological University 63 p. application/pdf application/pdf application/octet-stream
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences
spellingShingle DRNTU::Social sciences
Ng, Boon Kee
Quek, Natalie Jun Tian
K, Shaamini
Teo, Pamelin Wei En
Ex-tension : exercise to release tension
description This paper presents Ex-tension: Exercise to Release Tension, a communication campaign organised by four final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. The campaign goal is to increase the engagement of exercise as a form of stress management among university students aged 18 to 26 by reducing their barriers of exercise – time-consuming and prioritization of other activities – as identified from the formative research. The big idea is to encourage participants to prioritize exercise by branding it as a fun, active and healthy activity that does not take up a large amount of time. The key message is to promote the optimum time of exercising 30 minutes, 5 times a week, to activate hormones that help reduce stress levels. The campaign utilised mascots Stresso and Stressno, to communicate the campaign’s key messages, and highlight the importance and benefits of exercise as a fun, active and healthy method of stress management. The campaign achieved a slight decrease in the barriers of prioritising other commitments over exercise and perceptions of exercise being time-consuming. The decrease in barriers is likely to have led to an increase in self efficacy, which increased the intention to exercise to manage stress. As it is difficult to lower barriers within a short time period, the slight increase in intention can be viewed as important as the campaign has taken the first step in promoting positive mental health through the healthy method of exercise.
author2 Kang Hyunjin
author_facet Kang Hyunjin
Ng, Boon Kee
Quek, Natalie Jun Tian
K, Shaamini
Teo, Pamelin Wei En
format Final Year Project
author Ng, Boon Kee
Quek, Natalie Jun Tian
K, Shaamini
Teo, Pamelin Wei En
author_sort Ng, Boon Kee
title Ex-tension : exercise to release tension
title_short Ex-tension : exercise to release tension
title_full Ex-tension : exercise to release tension
title_fullStr Ex-tension : exercise to release tension
title_full_unstemmed Ex-tension : exercise to release tension
title_sort ex-tension : exercise to release tension
publishDate 2018
url http://hdl.handle.net/10356/73626
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