A study on consumers’ motivations for brand-switching according to consumer’s favourite sportswear

• Main Author: Chee, Amanda Yuan Li
• Other Authors: Lin Yen-Chun
• Format: Final Year Project
• Language: English
• Published: 2018
• Subjects: DRNTU::Science
• Online Access: http://hdl.handle.net/10356/73802
• Institution: Nanyang Technological University

Marketers are encouraged to develop a marketing programs to aid in customer satisfaction and drive them to be brand loyalists. Therefore, this study is to provide the basic knowledge required to develop a marketing strategies that is associated to consumers’ brand-switching, by looking into consumer...