Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.

This research study focuses on the three key mobile service providers in the telecommunications industry of Singapore. Our study aims to determine how these new entrants compete against the incumbents in a hypercompetitives industry, while at the same time examining their moves and counter moves aga...

Full description

Saved in:

Bibliographic Details
Main Authors:	Kee, Chin Siang., Ng, Lay Khim.
Other Authors:	Erramilli, Murali Krishna
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Management::Competition
Online Access:	http://hdl.handle.net/10356/7383
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-7383
record_format	dspace
spelling	sg-ntu-dr.10356-73832024-01-12T10:19:23Z Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies. Kee, Chin Siang. Ng, Lay Khim. Erramilli, Murali Krishna Nanyang Business School DRNTU::Business::Management::Competition This research study focuses on the three key mobile service providers in the telecommunications industry of Singapore. Our study aims to determine how these new entrants compete against the incumbents in a hypercompetitives industry, while at the same time examining their moves and counter moves against each other using D’Aveni’s four arenas. Master of Business Administration 2008-09-18T07:44:48Z 2008-09-18T07:44:48Z 2002 2002 Thesis http://hdl.handle.net/10356/7383 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Management::Competition
spellingShingle	DRNTU::Business::Management::Competition Kee, Chin Siang. Ng, Lay Khim. Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
description	This research study focuses on the three key mobile service providers in the telecommunications industry of Singapore. Our study aims to determine how these new entrants compete against the incumbents in a hypercompetitives industry, while at the same time examining their moves and counter moves against each other using D’Aveni’s four arenas.
author2	Erramilli, Murali Krishna
author_facet	Erramilli, Murali Krishna Kee, Chin Siang. Ng, Lay Khim.
format	Theses and Dissertations
author	Kee, Chin Siang. Ng, Lay Khim.
author_sort	Kee, Chin Siang.
title	Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
title_short	Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
title_full	Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
title_fullStr	Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
title_full_unstemmed	Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
title_sort	competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.
publishDate	2008
url	http://hdl.handle.net/10356/7383
_version_	1789483043495346176

Competing in a hypercompetitive environment : a conceptual framework for new entrants' marketing strategies.

Similar Items