A case study on the French open twitter account's user engagement levels and how they are affected by content type and modality

• Main Author: Lim, Julian Si Ren
• Other Authors: Leng Ho Keat
• Format: Final Year Project
• Language: English
• Published: 2018
• Subjects: DRNTU::Science
• Online Access: http://hdl.handle.net/10356/73843
• Institution: Nanyang Technological University

The French Open, also known as Roland Garros, is one of the four Grand Slams in Tennis. In order to market the event, promoters use social media, which is an increasing trend in marketing campaigns. One important metric for social media marketing is the level of user engagement. This study aims to d...