An examination of athletes' Instagram posts during a major sporting competition
Background: Social media is an uprising avenue for fan engagement. As such, it is necessary that athletes have proper utilisation of their social media accounts to help them build a personal brand. Purpose: This study seeks to examine athlete’s Instagram posts during a major sporting event, and de...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/10356/73844 |
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| Institution: | Nanyang Technological University |
| Language: | English |