Entry modes and key local practices of international super-deluxe hotel chains in South Korea
In our study, we reviewed business practices adopted by global hotel chains, gathered relevant information from secondary sources, and conducted interviews and surveys with hotels and various related organisations in Singapore and South Korea.
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2008
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sg-ntu-dr.10356-74132024-01-12T10:23:30Z Entry modes and key local practices of international super-deluxe hotel chains in South Korea Lee, Cheow Jin Lim, Chiew Koon Tham, Mun Keong Vinay Kalia Gonzales, Gerard Dionicio Nanyang Business School DRNTU::Business::Industries and labor DRNTU::Business::International business::International competition In our study, we reviewed business practices adopted by global hotel chains, gathered relevant information from secondary sources, and conducted interviews and surveys with hotels and various related organisations in Singapore and South Korea. Master of Business Administration (Marketing) 2008-09-18T07:45:17Z 2008-09-18T07:45:17Z 2001 2001 Thesis http://hdl.handle.net/10356/7413 en Nanyang Technological University 86 p. application/pdf |
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DRNTU::Business::Industries and labor DRNTU::Business::International business::International competition Lee, Cheow Jin Lim, Chiew Koon Tham, Mun Keong Vinay Kalia Entry modes and key local practices of international super-deluxe hotel chains in South Korea |
description |
In our study, we reviewed business practices adopted by global hotel chains, gathered relevant information from secondary sources, and conducted interviews and surveys with hotels and various related organisations in Singapore and South Korea. |
author2 |
Gonzales, Gerard Dionicio |
author_facet |
Gonzales, Gerard Dionicio Lee, Cheow Jin Lim, Chiew Koon Tham, Mun Keong Vinay Kalia |
format |
Theses and Dissertations |
author |
Lee, Cheow Jin Lim, Chiew Koon Tham, Mun Keong Vinay Kalia |
author_sort |
Lee, Cheow Jin |
title |
Entry modes and key local practices of international super-deluxe hotel chains in South Korea |
title_short |
Entry modes and key local practices of international super-deluxe hotel chains in South Korea |
title_full |
Entry modes and key local practices of international super-deluxe hotel chains in South Korea |
title_fullStr |
Entry modes and key local practices of international super-deluxe hotel chains in South Korea |
title_full_unstemmed |
Entry modes and key local practices of international super-deluxe hotel chains in South Korea |
title_sort |
entry modes and key local practices of international super-deluxe hotel chains in south korea |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/7413 |
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1789483100936339456 |