‘Seller or scammer’ : effect of risk communications on the online shoppers’ behaviour of guarding against scams

• Main Author: Ng, Rachel Li En
• Other Authors: Ho Moon-Ho Ringo
• Format: Final Year Project
• Language: English
• Published: 2018
• Subjects: DRNTU::Social sciences::Psychology; DRNTU::Social sciences::Communication::Communication theories and models
• Online Access: http://hdl.handle.net/10356/74224
• Institution: Nanyang Technological University

Given the rise in online shopping scams (Loh, 2016) despite current preventive efforts, this study aimed to understand which characteristics of a shopper might cause him/her to be less wary of scams, so that vulnerable consumers can take more precaution; and to investigate the use of risk communicat...