‘Seller or scammer’ : effect of risk communications on the online shoppers’ behaviour of guarding against scams

• 主要作者: Ng, Rachel Li En
• 其他作者: Ho Moon-Ho Ringo
• 格式: Final Year Project
• 語言: English
• 出版: 2018
• 主題: DRNTU::Social sciences::Psychology; DRNTU::Social sciences::Communication::Communication theories and models
• 在線閱讀: http://hdl.handle.net/10356/74224

Given the rise in online shopping scams (Loh, 2016) despite current preventive efforts, this study aimed to understand which characteristics of a shopper might cause him/her to be less wary of scams, so that vulnerable consumers can take more precaution; and to investigate the use of risk communicat...