Entry mode strategy for the Gates Rubber Company in Indonesia.

Gates has been selling in Asia for about 20 years. Through its Singapore office, the entry mode for all the ASEAN countries has been purely export through distributors. Its approach has really been conservative thus far. Coping with growth in Indonesia is now the challenge. It is important to find...

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Bibliographic Details
Main Author:	Lee, Paul Suay Wah.
Other Authors:	Erramilli, Murali Krishna
Format:	Theses and Dissertations
Language:	English
Published:	2008
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/7426
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-7426
record_format	dspace
spelling	sg-ntu-dr.10356-74262024-01-12T10:31:16Z Entry mode strategy for the Gates Rubber Company in Indonesia. Lee, Paul Suay Wah. Erramilli, Murali Krishna Nanyang Business School DRNTU::Business::Industries and labor Gates has been selling in Asia for about 20 years. Through its Singapore office, the entry mode for all the ASEAN countries has been purely export through distributors. Its approach has really been conservative thus far. Coping with growth in Indonesia is now the challenge. It is important to find new ways to enter this market with tremendous growth opportunities. A thorough analysis on the factors affecting choice was done in the project. Master of Business Administration (International Business) 2008-09-18T07:45:29Z 2008-09-18T07:45:29Z 1997 1997 Thesis http://hdl.handle.net/10356/7426 en Nanyang Technological University 59 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Lee, Paul Suay Wah. Entry mode strategy for the Gates Rubber Company in Indonesia.
description	Gates has been selling in Asia for about 20 years. Through its Singapore office, the entry mode for all the ASEAN countries has been purely export through distributors. Its approach has really been conservative thus far. Coping with growth in Indonesia is now the challenge. It is important to find new ways to enter this market with tremendous growth opportunities. A thorough analysis on the factors affecting choice was done in the project.
author2	Erramilli, Murali Krishna
author_facet	Erramilli, Murali Krishna Lee, Paul Suay Wah.
format	Theses and Dissertations
author	Lee, Paul Suay Wah.
author_sort	Lee, Paul Suay Wah.
title	Entry mode strategy for the Gates Rubber Company in Indonesia.
title_short	Entry mode strategy for the Gates Rubber Company in Indonesia.
title_full	Entry mode strategy for the Gates Rubber Company in Indonesia.
title_fullStr	Entry mode strategy for the Gates Rubber Company in Indonesia.
title_full_unstemmed	Entry mode strategy for the Gates Rubber Company in Indonesia.
title_sort	entry mode strategy for the gates rubber company in indonesia.
publishDate	2008
url	http://hdl.handle.net/10356/7426
_version_	1789483216780918784

Entry mode strategy for the Gates Rubber Company in Indonesia.

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