探讨中国超市经营的最适规模 = An inquiry into optimal supermarket scale in China

• Main Author: 葛磊 Ge, Lei
• Other Authors: Leu, Mike Gwo-Jiun
• Format: Theses and Dissertations
• Language: Chinese
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/7431
• Institution: Nanyang Technological University

The thesis first described the development of the Chinese supermarket, since 1980. The relationship between one-stop purchase and the scale of supermarket was highlighted after reviewing three theoretical considerations on the determination of optimal supermarket scale by Chinese academia. Finally,...