How much is 'dearer' and 'cheaper'? - a cross cultural study of the psychological just noticeable difference for price.

The objective of this study is to investigate the existence of Psychological Just Noticeable Difference (PJND) in Singapore and Switzerland and to examine consumers' attitude towards price promotions. Our findings demonstrate the existence of PJND level differences across cultures.

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Bibliographic Details
Main Authors:	Herold, Brigitte., Peggy Sandrasari Tjakradisurya.
Other Authors:	Marshall, Roger
Format:	Theses and Dissertations
Language:	English
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/7622
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-7622
record_format	dspace
spelling	sg-ntu-dr.10356-76222024-01-12T10:09:37Z How much is 'dearer' and 'cheaper'? - a cross cultural study of the psychological just noticeable difference for price. Herold, Brigitte. Peggy Sandrasari Tjakradisurya. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The objective of this study is to investigate the existence of Psychological Just Noticeable Difference (PJND) in Singapore and Switzerland and to examine consumers' attitude towards price promotions. Our findings demonstrate the existence of PJND level differences across cultures. Master of Business Administration (International Business) 2008-09-18T07:48:20Z 2008-09-18T07:48:20Z 1999 1999 Thesis http://hdl.handle.net/10356/7622 en Nanyang Technological University 40 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Herold, Brigitte. Peggy Sandrasari Tjakradisurya. How much is 'dearer' and 'cheaper'? - a cross cultural study of the psychological just noticeable difference for price.
description	The objective of this study is to investigate the existence of Psychological Just Noticeable Difference (PJND) in Singapore and Switzerland and to examine consumers' attitude towards price promotions. Our findings demonstrate the existence of PJND level differences across cultures.
author2	Marshall, Roger
author_facet	Marshall, Roger Herold, Brigitte. Peggy Sandrasari Tjakradisurya.
format	Theses and Dissertations
author	Herold, Brigitte. Peggy Sandrasari Tjakradisurya.
author_sort	Herold, Brigitte.
title	How much is 'dearer' and 'cheaper'? - a cross cultural study of the psychological just noticeable difference for price.
title_short	How much is 'dearer' and 'cheaper'? - a cross cultural study of the psychological just noticeable difference for price.
title_full	How much is 'dearer' and 'cheaper'? - a cross cultural study of the psychological just noticeable difference for price.
title_fullStr	How much is 'dearer' and 'cheaper'? - a cross cultural study of the psychological just noticeable difference for price.
title_full_unstemmed	How much is 'dearer' and 'cheaper'? - a cross cultural study of the psychological just noticeable difference for price.
title_sort	how much is 'dearer' and 'cheaper'? - a cross cultural study of the psychological just noticeable difference for price.
publishDate	2008
url	http://hdl.handle.net/10356/7622
_version_	1789482907454144512

How much is 'dearer' and 'cheaper'? - a cross cultural study of the psychological just noticeable difference for price.

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