How much is 'dearer' and 'cheaper'? - a cross cultural study of the psychological just noticeable difference for price.

• المؤلفون الرئيسيون: Herold, Brigitte., Peggy Sandrasari Tjakradisurya.
• مؤلفون آخرون: Marshall, Roger
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/7622

The objective of this study is to investigate the existence of Psychological Just Noticeable Difference (PJND) in Singapore and Switzerland and to examine consumers' attitude towards price promotions. Our findings demonstrate the existence of PJND level differences across cultures.