Drink wise, drink tap : a communication campaign to reduce single use plastic bottle waste by encouraging the consumption of tap water over bottled water in Singapore

• Main Authors: Samsir Kartolo, Erny Luiza, Goh, Pei Xuan, Tan, Yen Ping, Wong, Elaine Hui Ling
• Other Authors: Christopher Cummings
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/76570
• Institution: Nanyang Technological University

Drink Wise, Drink Tap is a communication campaign to reduce single use plastic bottle waste in Singapore. The campaign is the first of its kind to tackle the unnecessary consumption of plastic bottled water in Singapore by encouraging the consumption of tap water over bottled water. It targeted The...