How clicktivism enables moral licensing : the effects of social observability and impression management on subsequent prosocial behaviour

In recent years, token acts of online support, also known as Clicktivism, have received much criticism for decreasing subsequent prosocial behaviour. However, it is unclear when and why individuals perform less prosocial behaviour after engaging in Clicktivism. Participants in the present study w...

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Bibliographic Details
Main Authors: Tan, Si Jin, Wang, Kelvin Wen Hsing, Ong, Kheng Hian
Other Authors: Kim Hye Kyung
Format: Final Year Project
Language:English
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10356/76611
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Institution: Nanyang Technological University
Language: English