The safe seat : an NTU FYP health communication campaign encouraging the adoption of appropriate child restraints among parents

• Main Authors: Ow, Gracia, Lai, Jue Hao, Quah, Jia Ling, Soo, Jalyn
• Other Authors: Christopher Cummings
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/76630
• Institution: Nanyang Technological University

The Safe Seat is a health communication campaign by four undergraduates from Wee Kim Wee School of Communication and Information, Nanyang Technological University. Guided by the Theory of Planned Behaviour, the campaign encouraged parents in Singapore with children aged 0–10 to secure their children...