Information leaks in the smartphone market : should phone makers be concerned?

• Main Authors: Choo, Adam Jin Fu, Tan, Christine Li Wei, Yong, Ai Wen
• Other Authors: Au Pak Hung
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Economic development
• Online Access: http://hdl.handle.net/10356/76867
• Institution: Nanyang Technological University

In the ever-increasing market for smartphones, brands compete on features, prices, and swanky new technologies in order to capture consumers attention and affection. Does a set of features help determine what phone the consumer ultimately chooses? Do information leaks and accidental reveals play a r...