Understanding user behaviour on an online retail website

The webmaster has always trying to understand the profiles of the site visitors, especially for the business owners. With the improvement of technology, we can capture every interaction of the users and perform a detailed analysis of the site visitors. In this paper, we shall use a different techniq...

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Bibliographic Details
Main Author: Tan, Xing Yuan
Other Authors: Cheong Siew Ann
Format: Final Year Project
Language:English
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10356/77188
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Institution: Nanyang Technological University
Language: English