以文化为底蕴打造城市品牌的战略研究 = A study on the strategy of building city brand based on city culture
This dissertation analyzes the current state and characteristics of city culture and brand. It clarifies the links between culture and city, and for the first time, defines the concept of city culture from the point of view of city management. Based on historical materialism, this dissertation discu...
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| Format: | Theses and Dissertations |
| Language: | Chinese |
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2008
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| Online Access: | http://hdl.handle.net/10356/7803 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-78032024-01-12T10:27:19Z 以文化为底蕴打造城市品牌的战略研究 = A study on the strategy of building city brand based on city culture 吴显国 Wu, Xian Guo Wang, Ruifang Nanyang Business School DRNTU::Business::General::Social aspects This dissertation analyzes the current state and characteristics of city culture and brand. It clarifies the links between culture and city, and for the first time, defines the concept of city culture from the point of view of city management. Based on historical materialism, this dissertation discusses culture’s implelling effect and significance on social improvement and economy system. Master of Science (Managerial Economics) 2008-09-18T07:51:32Z 2008-09-18T07:51:32Z 2002 2002 Thesis http://hdl.handle.net/10356/7803 zh Nanyang Technological University 51 p. application/pdf |
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Nanyang Technological University |
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NTU Library |
| continent |
Asia |
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Singapore Singapore |
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NTU Library |
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DR-NTU |
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Chinese |
| topic |
DRNTU::Business::General::Social aspects |
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DRNTU::Business::General::Social aspects 吴显国 Wu, Xian Guo 以文化为底蕴打造城市品牌的战略研究 = A study on the strategy of building city brand based on city culture |
| description |
This dissertation analyzes the current state and characteristics of city culture and brand. It clarifies the links between culture and city, and for the first time, defines the concept of city culture from the point of view of city management. Based on historical materialism, this dissertation discusses culture’s implelling effect and significance on social improvement and economy system. |
| author2 |
Wang, Ruifang |
| author_facet |
Wang, Ruifang 吴显国 Wu, Xian Guo |
| format |
Theses and Dissertations |
| author |
吴显国 Wu, Xian Guo |
| author_sort |
吴显国 Wu, Xian Guo |
| title |
以文化为底蕴打造城市品牌的战略研究 = A study on the strategy of building city brand based on city culture |
| title_short |
以文化为底蕴打造城市品牌的战略研究 = A study on the strategy of building city brand based on city culture |
| title_full |
以文化为底蕴打造城市品牌的战略研究 = A study on the strategy of building city brand based on city culture |
| title_fullStr |
以文化为底蕴打造城市品牌的战略研究 = A study on the strategy of building city brand based on city culture |
| title_full_unstemmed |
以文化为底蕴打造城市品牌的战略研究 = A study on the strategy of building city brand based on city culture |
| title_sort |
以文化为底蕴打造城市品牌的战略研究 = a study on the strategy of building city brand based on city culture |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/7803 |
| _version_ |
1789483160548933632 |