Marketing strategy for Dubai mall

The project attempted to establish the Dubai Mall's marketing strategy and analyse whether the strategy will be successful. In this report we will review some of the best practices in retail industry, and information will be gathered from the publications and internet web sites. We will also ga...

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Bibliographic Details
Main Authors:	Kwek, Joo Siang, Toh, Kia Wee, Vijay Balan, Yong, John Ming Shyan
Other Authors:	McGovern, Ian
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/7853
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-7853
record_format	dspace
spelling	sg-ntu-dr.10356-78532024-01-12T10:27:20Z Marketing strategy for Dubai mall Kwek, Joo Siang Toh, Kia Wee Vijay Balan Yong, John Ming Shyan McGovern, Ian Nanyang Business School DRNTU::Business::Marketing The project attempted to establish the Dubai Mall's marketing strategy and analyse whether the strategy will be successful. In this report we will review some of the best practices in retail industry, and information will be gathered from the publications and internet web sites. We will also gather information based on our observation and interviews with shoppers to the malls in Dubai and around the globe. The study will enable us to gain insight of what works for a retail mall and the potential pitfalls. Master of Business Administration 2008-09-18T07:52:17Z 2008-09-18T07:52:17Z 2006 2006 Thesis http://hdl.handle.net/10356/7853 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Kwek, Joo Siang Toh, Kia Wee Vijay Balan Yong, John Ming Shyan Marketing strategy for Dubai mall
description	The project attempted to establish the Dubai Mall's marketing strategy and analyse whether the strategy will be successful. In this report we will review some of the best practices in retail industry, and information will be gathered from the publications and internet web sites. We will also gather information based on our observation and interviews with shoppers to the malls in Dubai and around the globe. The study will enable us to gain insight of what works for a retail mall and the potential pitfalls.
author2	McGovern, Ian
author_facet	McGovern, Ian Kwek, Joo Siang Toh, Kia Wee Vijay Balan Yong, John Ming Shyan
format	Theses and Dissertations
author	Kwek, Joo Siang Toh, Kia Wee Vijay Balan Yong, John Ming Shyan
author_sort	Kwek, Joo Siang
title	Marketing strategy for Dubai mall
title_short	Marketing strategy for Dubai mall
title_full	Marketing strategy for Dubai mall
title_fullStr	Marketing strategy for Dubai mall
title_full_unstemmed	Marketing strategy for Dubai mall
title_sort	marketing strategy for dubai mall
publishDate	2008
url	http://hdl.handle.net/10356/7853
_version_	1789483161045958656

Marketing strategy for Dubai mall

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