Exploring the relationship between anthropomorphism and local perceptions of long-tailed Macaques

• Main Author: Lee, Valerie Kai Yern
• Other Authors: Michael David Gumert
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: Social sciences::Psychology
• Online Access: http://hdl.handle.net/10356/78771
• Institution: Nanyang Technological University

Anthropomorphism refers to the tendency to attribute nonhuman entities with humanlike characteristics (Epley, Waytz, & Cacioppo, 2007). As a natural tendency in humans, understanding the consequences and implications of anthropomorphism is important in diverse disciplines such as consumer resear...