Identifying motivational factors felt from watching videos on a home fitness Instagram account

• Main Author: Teo, Sebastian Joseph Wangxian
• Other Authors: Lin Yen-Chun
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: Social sciences::Psychology::Motivation; Social sciences::Mass media::Alternative media
• Online Access: http://hdl.handle.net/10356/78932
• Institution: Nanyang Technological University

Background: 27.5% of people worldwide do not engage in sufficient physical activity (Guthold et al., 2018). Prior to the research, a home fitness Instagram account (HFIA) was created by the researcher to encourage physical activity participation. Literature indicated potential in using social med...