Marketing strategies of Chinese national banks.

Compares and analyzes the differences between China's state-owned banks and foreign banks in terms of operating conditions, bank marketing, market segmentation, market target, market positioning and 4Ps (which means product, price, place and promotion).

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Bibliographic Details
Main Authors:	Zheng, Yanjun., Zhu, Yong.
Other Authors:	Tan, Kok Hui
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Finance::Banking
Online Access:	http://hdl.handle.net/10356/7905
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Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-79052024-01-12T10:13:20Z Marketing strategies of Chinese national banks. Zheng, Yanjun. Zhu, Yong. Tan, Kok Hui Nanyang Business School DRNTU::Business::Finance::Banking Compares and analyzes the differences between China's state-owned banks and foreign banks in terms of operating conditions, bank marketing, market segmentation, market target, market positioning and 4Ps (which means product, price, place and promotion). Master of Business Administration 2008-09-18T07:53:10Z 2008-09-18T07:53:10Z 2005 2005 Thesis http://hdl.handle.net/10356/7905 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Finance::Banking
spellingShingle	DRNTU::Business::Finance::Banking Zheng, Yanjun. Zhu, Yong. Marketing strategies of Chinese national banks.
description	Compares and analyzes the differences between China's state-owned banks and foreign banks in terms of operating conditions, bank marketing, market segmentation, market target, market positioning and 4Ps (which means product, price, place and promotion).
author2	Tan, Kok Hui
author_facet	Tan, Kok Hui Zheng, Yanjun. Zhu, Yong.
format	Theses and Dissertations
author	Zheng, Yanjun. Zhu, Yong.
author_sort	Zheng, Yanjun.
title	Marketing strategies of Chinese national banks.
title_short	Marketing strategies of Chinese national banks.
title_full	Marketing strategies of Chinese national banks.
title_fullStr	Marketing strategies of Chinese national banks.
title_full_unstemmed	Marketing strategies of Chinese national banks.
title_sort	marketing strategies of chinese national banks.
publishDate	2008
url	http://hdl.handle.net/10356/7905
_version_	1789482974348050432

Marketing strategies of Chinese national banks.

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