Shawla, A., Rahnsch, C., Nguyen, C. H., Farkashazi, Z., & Heng, M. S. H. (2008). Retail format strategy in China: The right mix or all mixed up?

Shawla, Akshat, Christian Rahnsch, Cuong Huu Nguyen, Zoltan Farkashazi, و Michael Swee Hai Heng. Retail Format Strategy in China: The Right Mix or All Mixed Up? 2008.

Shawla, Akshat, et al. Retail Format Strategy in China: The Right Mix or All Mixed Up? 2008.