Are pay for performance search engines relevant?

• Main Authors: Goh, Dion Hoe-Lian, Ang, Rebecca P.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2010
• Subjects: DRNTU::Engineering::Computer science and engineering::Computer systems organization::Computer-communication networks
• Online Access: https://hdl.handle.net/10356/79781; http://hdl.handle.net/10220/6177
• Institution: Nanyang Technological University

Pay for performance (PFP) search engines, like their “traditional” counterparts (e.g. Google), provide search services for documents on the World Wide Web. These search engines however rank documents not on content characteristics but according to the amount of money a vendor is willing to pay when...