Instagram this! Sharing Photos on Instagram

• Main Authors: Lee, Chei Sian, Nur Alifah Binte Abu Bakar, Raudhah Binti Muhammad Dahri, Sin, Sei-Ching Joanna
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2016
• Subjects: Photo-sharing; Photo social network services; Motivations
• Online Access: https://hdl.handle.net/10356/80366; http://hdl.handle.net/10220/40496
• Institution: Nanyang Technological University

Sharing behavior is a major element in understanding the influence of social networking services. The aim of the present study is to examine the motivations driving users to share photos on Instagram, a popular photo-sharing social networking service. This study applied the uses and gratifications a...