How Businesses Draw Attention on Facebook through Incentives, Vividness and Interactivity
Businesses often use Facebook to create brand pages and disseminate brand-related posts. However, not all brand-posts equally draw users’ attention. In this vein, this paper identifies three factors—incentives, vividness and interactivity—that are potentially related to users’ attention toward brand...
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Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
2015
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/81058 http://hdl.handle.net/10220/39070 http://www.iaeng.org/IJCS/issues_v42/issue_3/ |
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Institution: | Nanyang Technological University |
Language: | English |