Profit Maximization for Viral Marketing in Online Social Networks

• المؤلفون الرئيسيون: Tang, Jing, Tang, Xueyan, Yuan, Junsong
• مؤلفون آخرون: School of Computer Science and Engineering
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2016
• الموضوعات: Greedy algorithms; Approximation algorithms
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/81971; http://hdl.handle.net/10220/41941

Information can be disseminated widely and rapidly through Online Social Networks (OSNs) with "word-of-mouth" effects. Viral marketing is such a typical application in which new products or commercial activities are advertised by some seed users in OSNs to other users in a cascading manner...