Business Analogies at War: Insights from the world of business strategy

THE business strategy literature has relied heavily on the military metaphor, equating the market place with the battlefield and the CEO with the general. However, if the metaphor is reversed, what light, if any, can contemporary thinking on business strategy shed on the way militaries make strategy...

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Bibliographic Details
Main Author:	Kuah, Adrian Wee Jin
Other Authors:	S. Rajaratnam School of International Studies
Format:	Commentary
Language:	English
Published:	2016
Subjects:	DRNTU::Social sciences::Political science
Online Access:	https://hdl.handle.net/10356/82216 http://hdl.handle.net/10220/39918
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Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-82216
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spelling	sg-ntu-dr.10356-822162020-11-01T07:42:44Z Business Analogies at War: Insights from the world of business strategy Kuah, Adrian Wee Jin S. Rajaratnam School of International Studies DRNTU::Social sciences::Political science THE business strategy literature has relied heavily on the military metaphor, equating the market place with the battlefield and the CEO with the general. However, if the metaphor is reversed, what light, if any, can contemporary thinking on business strategy shed on the way militaries make strategy? 2016-02-01T07:24:45Z 2019-12-06T14:48:47Z 2016-02-01T07:24:45Z 2019-12-06T14:48:47Z 2005 Commentary Kuah, A. W. J. Business Analogies at War: Insights from the world of business strategy. (RSIS Commentaries, No. 085). RSIS Commentaries. Singapore: Nanyang Technological University. https://hdl.handle.net/10356/82216 http://hdl.handle.net/10220/39918 en RSIS Commentaries, 085-05 Nanyang Technological University 3 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Social sciences::Political science
spellingShingle	DRNTU::Social sciences::Political science Kuah, Adrian Wee Jin Business Analogies at War: Insights from the world of business strategy
description	THE business strategy literature has relied heavily on the military metaphor, equating the market place with the battlefield and the CEO with the general. However, if the metaphor is reversed, what light, if any, can contemporary thinking on business strategy shed on the way militaries make strategy?
author2	S. Rajaratnam School of International Studies
author_facet	S. Rajaratnam School of International Studies Kuah, Adrian Wee Jin
format	Commentary
author	Kuah, Adrian Wee Jin
author_sort	Kuah, Adrian Wee Jin
title	Business Analogies at War: Insights from the world of business strategy
title_short	Business Analogies at War: Insights from the world of business strategy
title_full	Business Analogies at War: Insights from the world of business strategy
title_fullStr	Business Analogies at War: Insights from the world of business strategy
title_full_unstemmed	Business Analogies at War: Insights from the world of business strategy
title_sort	business analogies at war: insights from the world of business strategy
publishDate	2016
url	https://hdl.handle.net/10356/82216 http://hdl.handle.net/10220/39918
_version_	1683494283296899072

Business Analogies at War: Insights from the world of business strategy

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