Predicting intention to take protective measures during haze: The roles of efficacy, threat, media trust, and affective attitude

The annual Southeast Asian haze pollution raises public health concerns in this region. Based on a modified Extended Parallel Process Model, this study examines efficacy (self- and response efficacy) and perceived threat (susceptibility and severity) and incorporates new constructs of media trust an...

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Main Authors: Lin, Trisha Tsui-Chuan, Bautista, John Robert
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2016
Subjects:
Online Access:https://hdl.handle.net/10356/82362
http://hdl.handle.net/10220/40733
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-823622020-03-07T12:15:49Z Predicting intention to take protective measures during haze: The roles of efficacy, threat, media trust, and affective attitude Lin, Trisha Tsui-Chuan Bautista, John Robert Wee Kim Wee School of Communication and Information haze self-efficacy perceived threat media trust response efficacy The annual Southeast Asian haze pollution raises public health concerns in this region. Based on a modified Extended Parallel Process Model, this study examines efficacy (self- and response efficacy) and perceived threat (susceptibility and severity) and incorporates new constructs of media trust and affective attitude. Results from a web survey of 410 undergraduate students in Singapore shows that response efficacy to seek haze-related information mediates the association between perceived self-efficacy and intention to take protective measures during haze. Moreover, self-efficacy is negatively associated with affective attitude (e.g., fear and worry) towards haze-related health problems. Next, perceived severity and perceived susceptibility are positively associated with response efficacy and affective attitude. Affective attitude toward haze is a stronger predictor than response efficacy for behavior intention. Finally, trust in new media is positively associated with young Singaporeans’ affective attitude, which positively affects their behavior intention to take protective measures. Accepted version 2016-06-22T03:14:46Z 2019-12-06T14:54:08Z 2016-06-22T03:14:46Z 2019-12-06T14:54:08Z 2016 Journal Article Lin, T. T.-C., & Bautista, J. R. (2016). Predicting intention to take protective measures during haze: The roles of efficacy, threat, media trust, and affective attitude. Journal of Health Communication, 21(7), 790-799. 1081-0730 https://hdl.handle.net/10356/82362 http://hdl.handle.net/10220/40733 10.1080/10810730.2016.1157657 en Journal of Health Communication © 2016 Taylor & Francis. This is the author created version of a work that has been peer reviewed and accepted for publication by Journal of Health Communication, Taylor & Francis. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1080/10810730.2016.1157657]. 27 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic haze
self-efficacy
perceived threat
media trust
response efficacy
spellingShingle haze
self-efficacy
perceived threat
media trust
response efficacy
Lin, Trisha Tsui-Chuan
Bautista, John Robert
Predicting intention to take protective measures during haze: The roles of efficacy, threat, media trust, and affective attitude
description The annual Southeast Asian haze pollution raises public health concerns in this region. Based on a modified Extended Parallel Process Model, this study examines efficacy (self- and response efficacy) and perceived threat (susceptibility and severity) and incorporates new constructs of media trust and affective attitude. Results from a web survey of 410 undergraduate students in Singapore shows that response efficacy to seek haze-related information mediates the association between perceived self-efficacy and intention to take protective measures during haze. Moreover, self-efficacy is negatively associated with affective attitude (e.g., fear and worry) towards haze-related health problems. Next, perceived severity and perceived susceptibility are positively associated with response efficacy and affective attitude. Affective attitude toward haze is a stronger predictor than response efficacy for behavior intention. Finally, trust in new media is positively associated with young Singaporeans’ affective attitude, which positively affects their behavior intention to take protective measures.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Lin, Trisha Tsui-Chuan
Bautista, John Robert
format Article
author Lin, Trisha Tsui-Chuan
Bautista, John Robert
author_sort Lin, Trisha Tsui-Chuan
title Predicting intention to take protective measures during haze: The roles of efficacy, threat, media trust, and affective attitude
title_short Predicting intention to take protective measures during haze: The roles of efficacy, threat, media trust, and affective attitude
title_full Predicting intention to take protective measures during haze: The roles of efficacy, threat, media trust, and affective attitude
title_fullStr Predicting intention to take protective measures during haze: The roles of efficacy, threat, media trust, and affective attitude
title_full_unstemmed Predicting intention to take protective measures during haze: The roles of efficacy, threat, media trust, and affective attitude
title_sort predicting intention to take protective measures during haze: the roles of efficacy, threat, media trust, and affective attitude
publishDate 2016
url https://hdl.handle.net/10356/82362
http://hdl.handle.net/10220/40733
_version_ 1681040387144155136