Qualitative industry analysis of multimedia convergence : challenges faced by industry players and their responses

• Main Authors: Cham, Danny Chiah Siong, Chia, Wesley Chien Paine, Wang, Daryl Loon Him
• Other Authors: Chen, Geraldine Yee Fong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/8256
• Institution: Nanyang Technological University

This qualitative study provides insights on the industry players' main challenge of ensuring their sustained business relevance in the current trend of multimedia convergence. Furthermore, we critically examine how the players pursue business opportunities to respond to the above challenge.