Nokia's key success factors in Singapore.
This report explores the key factors which contributed to Nokia's success in Singapore, its move towards 3G technology, entry into the potential China mobile market in the near future and how to maintain competitiveness and sustainability of its leadership position in the mobile phone industry.
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Main Authors: | Goh, Daphne Su Peng., Tok, Irene Ling Ling., Toh, Guat Lay. |
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Other Authors: | Tan, Thomas Tse Wee |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/8412 |
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Institution: | Nanyang Technological University |
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